The Neuroscience of Shopping: Marketing and Manipulation
Gregory Caremans
Introduction
Welcome
The 'Neuro' Behind The 'Marketing'
We Are Instinctive Beings
Survival Instincts
Survival Instincts In Marketing
II.5 Genetic Programming in Marketing
We Are Emotional Beings
Our Learning Experiences
The Dopamine Rush In Marketing
Practical exercise
We Are Contextual Beings
3 Types Of Context
Context In Marketing
That Voice In Our Head
Take Control
Ego Depletion
Conclusion
Conclusion
Bonus: Promo fun
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Bonus: Promo fun
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